Driving Organic Traffic Growth for MDS Digital Media

Client Overview

MDS Digital Media, an emerging digital marketing agency, faced challenges in growing its online visibility. As a budding player in the competitive digital marketing industry, the agency needed an effective SEO strategy to improve its website’s ranking, attract organic traffic, and generate quality leads. Egara Digital Media was brought on board to create and implement a robust SEO campaign that would drive substantial organic growth.

Organic traffic increased by

80 %

Indexed and ranked targeted keywords on SERPs

30 +

The Brief

Egara Digital Media was tasked with developing a comprehensive SEO strategy to increase MDS Digital Media’s website visibility. Our objective was to drive organic growth, enhance keyword rankings, and create a sustainable traffic flow that would result in lead generation and improved brand visibility over a 12-month period.

Solution

Egara Digital Media took a dual approach of on-page and off-page SEO strategies to help MDS Digital Media achieve its goals.

Our Solution

On-Page SEO Optimization

We conducted an in-depth analysis of MDS Digital Media’s website structure, user experience, and existing content. Through keyword research, we identified 30+ high-potential keywords relevant to their services. The website’s content was optimized to target these keywords, along with improvements in meta descriptions, headers, and internal linking structures for better indexing and ranking.

Off-Page SEO and Link-Building

We developed a high-quality link-building campaign that focused on creating authoritative backlinks from reputable sites in the digital marketing niche. By increasing backlinks, we improved the domain authority and trustworthiness of the MDS Digital Media website. We also leveraged social signals and guest posting on industry-relevant blogs to boost off-page SEO.

Technical SEO Enhancements

Site speed, mobile optimization, and URL structure were critical areas of improvement. By ensuring that the website was technically sound, we facilitated a smoother user experience and better search engine crawling, which further contributed to improved rankings.

The Challenge

Increasing Organic Traffic

MDS Digital Media needed to attract relevant organic traffic to compete in the competitive digital marketing sector.

Improving Keyword Rankings

Achieving top positions for 30+ keywords posed a challenge due to high competition from established industry players.

Generating Leads and Visibility

Enhancing organic traffic and keyword rankings was crucial for lead generation and brand awareness in a niche filled with established competitors.

The Result

Within one year, MDS Digital Media experienced an impressive 80% increase in organic traffic. Over 30 targeted keywords were successfully indexed and ranked on SERPs, driving both higher visibility and qualified lead generation. This significant improvement in SEO performance highlighted Egara Digital Media’s effective strategies in enhancing MDS Digital Media’s online presence and setting the foundation for sustained growth in a competitive market.