Enhancing Local SEO and Driving Online Orders for Pizza Fellas

Client Overview

Pizza Fellas, a popular pizzeria aiming to expand its local customer base, approached Egara Digital Media to improve its online visibility and increase online orders. With stiff competition in the local food market, Pizza Fellas required an effective SEO strategy to rank higher for location-based keywords and drive meaningful traffic to its site. Egara Digital Media’s objective was to optimize the brand’s online presence, making it easier for local customers to find and order from Pizza Fellas.

Traffic improved by

66 %

Bounce rate reduced by

86 %

Increase in average visit duration

100 %

Keywords ranked in SERP top 15 position

20 +

The Brief

Pizza Fellas tasked Egara Digital Media with increasing online visibility in local search results. Our goal was to drive more targeted traffic, improve user engagement, and ultimately boost online orders. To accomplish this, we focused on a highly targeted local SEO strategy that included on-page optimization and localized keyword targeting.

Solution

Egara Digital Media implemented a multi-pronged SEO strategy focused on local search optimization, improved website engagement, and driving conversion-oriented traffic.

Our Solution

Local Keyword Targeting

Through detailed keyword research, we identified high-intent, location-specific keywords that customers in Pizza Fellas’ service area frequently searched. These keywords were strategically integrated into website content, meta tags, and headers to increase Pizza Fellas’ local search visibility and relevance for nearby customers looking for pizza delivery.

Optimizing Google Business Profile

We optimized Pizza Fellas’ GMB listing by adding accurate business information, location details, and updated images. Regular updates, customer reviews, and engagement on GMB were prioritized to ensure Pizza Fellas appeared in the local map pack, making it easy for customers to find the pizzeria on Google Maps and local search results.

Enhancing Website UX

We improved the website’s user experience by optimizing the loading speed, simplifying the navigation, and implementing a clear, responsive order process. This led to an 86% reduction in bounce rate, as users found it easier to navigate the website and complete their orders.

The Challenge

Increasing Local Visibility

Improving Pizza Fellas’ rankings for local, high-intent keywords in a competitive food service market.

Reducing Bounce Rate

Attracting relevant traffic while minimizing bounce rates by ensuring a smooth and user-friendly experience for local customers.

Converting Traffic into Orders

Creating an optimized user journey to encourage traffic conversions, ultimately increasing online pizza orders for Pizza Fellas.

The Result

In just a few months, Pizza Fellas saw a 66% improvement in website traffic and an 86% reduction in bounce rate, thanks to enhanced site performance and relevant keyword optimization. The improved rankings for local keywords directly contributed to an increase in online orders, as more customers in the area were able to discover and engage with Pizza Fellas through local search. Egara Digital Media’s tailored SEO approach successfully positioned Pizza Fellas as a go-to choice for pizza delivery in its local market.